whereas Burberry used to be all about romance for Fall 2013, Miuccia Prada’s campaigns for both Prada and Miu Miu veered towards the darkish and surreal.
Shot by photographer Steven Meisel below the hair-elevating mild of a cold and ominous casting studio, Prada’s Fall 2013 campaign serves as the perfect environment to showcase the film noir glamour of the fall assortment. The campaign’s brief film stars 9 models, who play the roles of hopeful actresses, making ready for auditions and reciting strains. The dark and desolate theme mirrored that of Prada’s Fall 2013 model week show wherein models walked down a shadow-clad runway. Miuccia Prada, the fashion designer at the back of the label, used to be quoted publish-show by way of style.com saying “via fabric, that you may actually make movies,” reinforcing the theme of the campaign.
The short film stands out our radar for each it’s seriously dramatic tone and on account of an look with the aid of 19-year-outdated version Malaika Firth, the first black variation cast through the emblem in virtually two decades. Firth holds her personal alongside prime models Christy Turlington and Freja Beha which is a feat to say the least. The 9 version-robust cast is reminiscent of the label’s much lighter Spring 2013 promotion campaign, additionally shot with the aid of Meisel, during which 10 models embodied the delicate, frilly characteristics of flowers featured on clothes in the Spring 2013 collection.
An equally incredible solid of models is found in Miu Miu’s Fall 2013 campaign, which shows off the collection’s vivid colors and daring patterns towards the moody backdrop of a seaside pier at twilight. Directed with the aid of Inez & Vinoodh, the marketing campaign incorporates a roster of It girls together with Georgia may Jagger, Adriana Lima and Lindsey Wixson. Set to the The Meters’ “Hand Clapping tune,” the gaggle of free-spirited fashions dance against a vanishing horizon within the campaign’s quick film. A dreary sea-facet promenade has never appeared so sublime.
The curious settings for both campaigns are intriguing, to claim the least. From Miu Miu’s polka-dot hankerchiefs and striped stockings, to Prada’s shiny checkered coats and purses, each ads motivate pops of colour for fall.